"Visited a pizza gaff called Alley Cats. Queued for an hour. Got nattering to some guy running a pop-up art shop about his gf’s paintings while waiting in the queue. The big pink Tiger caught my eye. Realised it cost nearly £10k. Decided dinner was a big enough treat that night. Crushed a 14 inch pepperoni, jalapeno and “hot honey” pizza. Sank a bottle of vino. Feasted on some of the best meatballs I’ve ever tasted. If you’re in London, cannot recommend the food highly enough – seriously, go."

"If you present a solution before someone feels a need for it, they don’t bite (people don’t buy pizzas when they aren’t hungry). Second, by delaying our “offer”, we minimise the time the person feels like they are being “sold” on something. Win win."

Think of this as a chess game. You sacrifice a piece (i.e. you accept you’re gonna piss a few people off). But that sacrifice allows you to make the “big” move and check the King.

"You’ll think of everything that could go wrong. You’ll hear all the voices in your head, playing on repeat like a broken record, telling you what you should do. You’ll stare, confused, at the 173 things you’ve just scribbled down on the page that was once white, but is now a messy collage of red, blue and black. And none of it will mean a damn thing."

"No-one wants to utter a single PEEP for fear of further dismissal. But hold on… There is ONE brave soldier ready to offer up his neck for the “chop”. In fact, is that… can that be right? Yes! It’s… YOU!"

"You take another glance around.Fluorescent T-Shirts. Girls on people’s shoulders. The golden orange sunset in the distance.And now the beat is kicking in.Screw it. You paid $250 for this ticket. And you’re only here once. Fuck it — gimme the damn thing.”