A few days ago I wrote a tweet about LinkedIn.

I explained how I’d been posting on there for a few days, experimenting, seeing what the platform has to offer, testing the waters.

And in that tweet, I explained one key thing I’d noticed:

Everyone on LinkedIn is putting on a facade (“wearing a 9-5 shaped straightjacket” is how I think I actually phrased it, lol).

That Twitter is where people come to improve their life, not their employers’.

To swear.

To have a laugh.

To build a business in a way that’s actually fucking fun without all the corporate bullshit.

And the tweet absolutely popped off.

Before I knew it, everyone and their nan’s pet guinea pig was piling in on the action.

“LinkedIn sucks”.

“The amount of peacocking on LinkedIn makes me sick.”

“LinkedIn is a virtue-signalling cesspool” (this one’s probably a bit harsh - most people on LinkedIn are still nice people, but it did make me laugh haha).

You can check out the tweet and the comments section here if you're in the need of some morning entertainment haha:

But there was one person I really wasn’t expecting to get involved:

Justin Welsh (what the fuck, lol?!)

And, the point I want to draw attention to in this post is actually Justin’s comment.

Here’s what he said:

“You see something dead when you could be seeing a huge opportunity…”

And you know what?

He’s absolutely spot on (shocker, I know…).

Because almost every single person who read that tweet interpreted what I was saying in the wrong way.

I was not saying that LinkedIn is a bad platform.

Far from it - I was actually saying the complete opposite.

That it’s precisely because the people on LinkedIn are so afraid to say what’s really on their mind that makes it a potential goldmine in 2024.

Because here’s my take on it.

And it also involves another Twitter household name - Dan Koe.

The LinkedIn Goldmine in 2024

Back in 2018/19 Dan was, essentially, a nobody.

He didn’t have a big social media presence.

He’d failed multiple businesses (dropshipping, e-commerce etc.)

And there certainly weren’t hordes of budding creators flocking to his YouTube channel to find out how they can get their hands on an early piece of the creator economy pie. 

Fast forward to today, however?

He’s built an absolute empire of 3M+ followers across all platforms and earns $2.5m a year simply from writing online.

So.

How did Dan achieve all this?

What made his journey so unique and different to everyone else’s.

What made him able to stick out like the one dude at the beach in America that currently doesn’t have a protrusive beer gut you could balance your dinner on?

He focused on the one thing that actually matters when it comes to marketing:

He started a movement.

A movement away from the typical 9-5 lifestyle where, instead of spending your life as a cog in a very large machine, you fuck all social conventions and build the machine around yourself: the one-person business model.

And that’s exactly the opportunity you now have when it comes to LinkedIn.

Because while everyone on that platform is all rainbows and light, continually pretending they’re thrilled at the prospect of spending 8+ hours stuck in an office all day, working for an employer who, when it comes down to it, really couldn’t give two shits about them, I have a sneaky suspicion that that’s not the case.

Because I’ve been that guy.

I’ve worn the suit and tie.

I’ve done the packed morning commute.

I’ve sat there for 8 hours a day, miserable, confined and longingly looking out the window all day knowing full well that right now I’m not truly free.

And I’ve watched every single person feeling the exact same way.

And therein lies the opportunity.

You can become the Dan Koe of LinkedIn

If you can be the guy or girl who takes LinkedIn by storm, goes there and starts a movement - just like Dan did on Twitter - and shows people that there’s a better way of life.

A way of life where you’re excited to wake up each morning.

A way of life where you don’t have to put up with all the corporate BS.

A way of life which lets you spend your entire day doing exactly what you want, when you want, with the people you want and where, not only do you get to do all that, but you actually get paid for it?

Well, then you just started a movement of your own.

And if there’s one thing I’ve learned about marketing from the likes of Russell Brunson, Seth Godin and, of course, Dan Koe, it’s that the marketers who start a movement are the ones who truly become great.

And that’s exactly what I intend to do.

It’ll take a while.

This isn’t going to happen overnight.

It’ll likely take years.

But that’s okay - I’m in no rush.

And I hope you, given you’ve made it all the way to the end of this post, will be accompanying me on this journey.

Because it’s gonna be a fun one.

I’ll see you on LinkedIn (and X, obviously lol).

Talk soon,

Harry

PS. I built a $10k/month business in under 4 months.

And now I get to spend every day doing what I love: writing about my thoughts on life and business.

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